Minggu, 20 Oktober 2019

HOW MUCH IS THE BOUCE RATE VALUE FOR OUR BLOG

Is that a good bounce rate? Is it 10%, 25%, 75%, or 100%? And of course you already know what is meant by the bounce rate? This paper is only for the continuation of the previous article about this bounce rate or bounce rate. 

If it is seen only from the definition, ordinary people can say that the lower the bounce rate, the better. Is that opinion correct? The explanation can be quite long, but the short answer will be that this will also not.

HOW MUCH IS THE BOUCE RATE VALUE FOR OUR BLOG

 the lower the bounce rate the better WHAT IS THE BOUCE RATE VALUE FOR OUR BLOG
bounce rate
One thing that we need to understand about the bounce ratio is that it is only a statistic. This is not like the scores in an exam where the higher the score the better or vice versa. The bounce rate alone is nothing. Before making conclusions, the bounce rate is good or not, we need to know in advance what the goals are on the website.

DETERMINING A GOOD BOUNCE RATE OF OUR GOAL WEBSITE

Ideally, every page of our website has all the goals that are achieved. For example, to provide important information to its readers, to display sponsored advertisements, or display a product that we sell. 

And whether the bounce rate is good or will not be related to the purpose of the website page. Goal from our website pages is the first thing we need to understand before doing any other web analytics activities. And actually, a good bounce rate will bring us closer to the purpose of the website.



I will provide an example so that we can more clearly understand the connection between the bounce rate and the purpose of the website. For example, we set up an online store that aims to collect purchases online. Can I conclude that the bounce rate is 90%? For example, we say that a bounce rate of 90% is relatively not good. Why is that?

 In an online store (which is really an online shop), every booking that enters requires a number of pages to pass. Visitors must first open the product page, then add it to the 'cart', then to the checkout page, and proceed to the payment page. 

If all visitors pass through this process, then our website's bounce rate will be 0% because there are no visitors who "bounce" (bounced). Why is 90% not good? Because this is most of the visitors do not place an order. Instead of being at the checkout stage, clicking on the "Add to Cart" button or seeing other products we offer, they don't want to.

As a comparison that contrasts, I also provide a condition where a bounce rate of 90% is very good. Suppose you are an AC service provider that has a website to promote these services. If the goal is to provide a telephone number and website visitors who come are expected to call right away, of course a bounce rate of 90% is good if on the page he visits in that there is also our telephone number. 

This means that visitors do not need to open another page to get a contact number and contact us. If that happens, a high bounce rate but it's a good sign for our website. On the other hand, for example, it turns out that the bounce rate is only 10%, that's not good. 

As a low bounce rate is obtained because visitors who are confused do not immediately get our telephone number so they have to spin first on our website. If it happens, of course there is a mistake with the website and we need a web ux designer to fix it.

Of 2, by contrast in the above, of course we have understood when the bounce rate can be said to be good or not. The bounce rate is usually said to be good and also bad depending on the website. 

The 30% figure is called a bounce rate which is good for a website, but certainly does not apply to other websites. We need to relate it to the purpose of the existing webpage. 

But keep in mind too, even if it is linked, the bounce rate does not guarantee whether the website's objectives are achieved. That's just one indicator that only affects it. If you are interested, it will only read the writing that discusses the main data of our website that should be measured.

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